What’s Digital marketing? It’s the art and science of growing a profitable audience online.
Typically, there are two goals in digital marketing basics:
There are two types of digital marketing, digital advertising and content marketing. Advertising involves paying for traffic, typically through display advertisements on websites, social media ads, or pay-per-click ads in search engines.
Content marketing involves attracting visitors by publishing helpful information and promoting it in social media, search engines or email newsletters.
Who should use digital marketing?
Digital marketing is important to anyone whose target audience uses the internet to help make buying decisions related to the product or service. That’s pretty much every business these days.
Where traditional marketing was about pushing your message out, digital marketing is about using a message to pull people in.
What is digital strategy?
This is setting the goals and creating the plan to get traffic and conversions. It’s all a big test of empathy. As with all marketing, the better you know your audience, the more likely you are to succeed.
It helps if you’ve done some sales or customer service work. This puts you in touch with your prospects hopes, fears, pain points and questions they need to have answered. Empathy and listening is key!
For content strategy, the first step is the create your content marketing mission statement. This will sharpen our focus and set the direction for everything that follows. Here is a template that should help:
Once you have that documented, you can start listing out your main topics. This is one of many lists you’ll eventually create. Here’s a list of lists that you’ll eventually need:
These lists will be the cornerstone of your digital strategy. Now you’re ready to capture and collect the ideas for all of our future efforts. Wrap it all up in a publishing calendar and turn up the activity levels to the highest sustainable level.
Finally, you need a good mousetrap for your cheese. Once you attract your visitors through content or advertising, it’s the website that will convert them (or not). So your website has to do a lot of important things
Digital Marketing is making use of various types of digital technologies to promote yourself or your business. There are many types of digital marketing. It is very important for you as a brand to understand what will and will not work in regards to your digital marketing efforts. These days you can waste a lot of time and money focusing your resources on failing marketing campaigns.
If you are a coffee shop, it would not be wise to spend money and time on a SEO(search engine optimization) campaign. It could be costly and most likely you would never see the return on your investment. You would be much better off doing a SMM (social media marketing) campaign. Or even focus on your Local Listing on Google, Bing and Yahoo. This would be an excellent, free way to engage your potential customers, through offering coupons and having previous customers right reviews.
Now if you are a law firm or any other type of business that has higher ticket prices, SEO would work great for you. SEO can be expensive, but when executed properly can pay for itself ten times if not one hundred times over.
NOTE: All Search Engine Companies are not the same. There are good ones, great ones, and just flat out scammers.
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