Below Is A List Of Common Questions About Seo Services.
How will the SEO firm determine which keywords will be the target of your optimization efforts?
Research is an important element to SEO success. If they don’t have a research program, your project likely will not be successful. You need to understand how they plan and if it is reasonable.
Will the optimization program include an analysis of your site’s design, navigation, coding, content and incoming links?
A good SEO firm will be able to provide you with recommendations on improving other areas of your site that either affects search engine placement or the site visitor’s experience (graphical design). Site design (layout and graphics) has no bearing on proper search engine optimization, but site coding, content, and incoming/outgoing links do.
Will they also analyze your competitors’ sites to determine what sites in your industry are performing well and why?
If there is no competitive analysis, then how will they know how to target your competitors online? A website should be part of your overall business strategy. If your SEO Company doesn’t understand the difference between your online and offline competitors, then they probably won’t understand how to target them.
Will the SEO firm be writing your content or will they work with existing content?
If the firm does not have someone who specializes in SEO copy-writing, look elsewhere.
Does the SEO vendor have a link strategy for your site and the ability to promote your site through content on appropriate third-party sites (i.e., article directories, blogs, video, images)?
This should be a given. If they do not have a link strategy, then they won’t be any good. They also need to learn how to employ white hat search techniques and NOT black howat search techniques that could get you banned by Google.
Ask prospective SEO firms to scope out how they would optimize your site. What on-page and off-page tactics will they be using?
The reality is they can’t know this until they have done the proper analysis. If they have a detailed plan before they have strategized with you and conducted their research, then there is a reasonable likelihood they won’t target the right keywords. They company to know about your business before a keyword discussion can even begin. The most appropriate answer to this question is that this plan is built after the initial strategy session.
Benefits of Hiring an SEO Company
For those of you who are still on the fence about paying for a firm to handle your SEO, here is something to consider. When you hire an SEO company to improve your online presence, you ultimately get:
Keep in mind that some agencies can help you with more than just SEO. It’s always a good idea to choose a company that can also provide you with: content marketing, pay per click campaigns, social media posts, email marketing, and much more! When you hire the right company to do this complex work for you, you can focus on running your business instead of trying to learn SEO algorithms and best practices.