Best Tactics of Optimizing websites for Lead Generation and Higher Search rankings in 2018 – Part I

SEO is all about the tactics and the strategy being implemented on the website to make its page rank higher. The entire process is dependent upon the optimization process of the website to bring more lead conversion.

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On-page SEO Factors:

• Page Title Optimization: Title tags can have a huge impact on your click-through rates when optimized correctly. Under page title optimization, we have to optimize the web page titles and target the major keywords along with an eye catchy and brief keywords. The character limit of the page title in Google search engine is 55-60. That means you really have to be very precise while optimizing it.

• Meta Tags Optimization: Meta Description is the one which appears on the rich snippets on SERP’s

1. Optimal length: Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters.
2. Not a Google ranking factor: Google uses meta descriptions to return results when searchers use advanced search operators to match meta tag content, as well as to pull preview snippets on search result pages, but it’s important to note that meta descriptions do not directly influence Google’s ranking algorithms for normal web search.
3. Avoid duplicate meta description tags: As with title tags, it is important that meta descriptions on each page be unique. Otherwise, you’ll end up with SERP results.

• Content Optimization: Content including multiple closely related keywords on a page will bring more traffic and thus overall conversions; however it will take longer to rank for those keywords. Focusing the content on particular one keyword will increase its conversion rate and take a shorter time to rank that page since it’s more focused, but less overall traffic and conversions.

• Sitemaps Optimization:

1. Indexation problem debugging: when you’re submitting a lot of pages to Google for indexing, and only some of them are actually getting indexed. Google Search Console will not update you which pages they’re indexing, only show an overall number indexed in each XML sitemap.
2. robots.txt: The file contains information about how the search engine should crawl, the information found there will instruct further crawler action on this particular site. If the robots.txt file does not hold any directives that disallow a user-agent’s activity it will proceed to crawl other information on the site.

Off-page SEO Factors:

• Social Bookmarking: The valid reason for doing social bookmarking on is;

Firstly, It enables to fetch links from different bookmarking websites which help website pages to get crawled by the search engine crawlers on a regular basis.

Secondly, it also helps to build some good quality backlinks for the website as well.

• Content Curation: This process lets you sort through the massive amount of information found online, so that you may pick the best ones and compile it around a specific theme. Here we have to write a unique description for a blog post and refer it on curation websites with a link back to its original source. This will increase your website’s visibility and will also help to get generate high-quality backlinks.
• Classified Submissions: Classifieds are the free online advertisements platform for the submission of classified websites.These websites play a great role to get more traffic and lead generation on our website. The best thing is that they are free and can help to get more lead conversions
• Local Business Listings: It plays an important role in increasing the visibility of the website’s leading to higher search results. But make sure to avoid business listing directories, because they can harm!! You can list the business on Google Business Page, Bing Places for Business, Yelp, Yahoo etc.

The above-mentioned process in SEO leads to increase in website’s ranking  The following SEO strategy help in rapid increase in business growth, more lead conversions, and inquiries.

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