How to Customize your Website Design to Rank in Goggle

You need a website design? After all, a website is not only the first impression of your business, but it could be the last. So the question is, what can you do to make it stand out? As web designers, we will work to create a website that has a visual hierarchy to help you turn leads into conversions. In order to convey a good design that promises results, we need to know a few things. If you’re thinking about taking the next step towards a design, consider the following questions:

What is the purpose of your Website?

This is one of the most important questions. Do you want to sell a product or serve as a resource for knowledge? Once you determine the purpose, the web designer will know how and what to build to make it effective. The ‘part B’ to this question is considering who your audience is. What is the buyer identity? Both of these components will really help in creating the most optimal site that promises results.

Choosing a Domain

You may have the most absolute product in the world, but the address of your website is just a bunch of gibberish letters and symbols, people will hardly remember it. For it to stay in the minds of the people, you need an address that is simple and catchy to hear for all users. If it is a brand or company, it is better to use that name somewhere in the domain address.

Who are your competitors?

To know what your competitors are doing will serve as a basis for your own design. Before analysing the competition, make note of what you like and what you don’t like, whether it is color, layout, images, etc., let your web designer know. They will be able to include those elements and make your website stand out, but visual hierarchy is one of the most important principles behind good Web Design.

What kind of content will you need?

Content is King, we’ve all heard it before. Blogs, Social Media, taglines, call-to-actions, photos, etc. All of these things will help you in describing your brand and personality. Whatever you decide, we will be able to create a design that drives and defines the content and messaging. Most importantly our designers will provide content recommendations to enhance your message and tell your story.  If your website is a redesign, it’s important to have all of your material

prepared before time. This may include pre-written blog posts, or a dozen high-res images for your portfolio. Handing over everything to the designer in the beginning will be more time and cost efficient in the end. If you have no existing content or website strategy, this will be the phase of the project.

When is your deadline?

If you have never been a part of a Website Development project, you may not have any idea for how long the process takes.  Is it two weeks, two months, or two years?  Probably, the answer to that question is: “It depends.”  There are many factors that can speed up or slow down a website development project. The complex design and the number of pages are always a factor, but time for communication, review, creating draft designs, testing, and launching the site need to be included as well. One thing that can greatly speed up your project is to begin gathering all of your organization’s security as soon as possible. These include the logo, style guides, photography, fonts, old print pieces, stationery etc. that might be relevant and helpful for us to see as we get started for our new site design.

Are you ready for what happens next?

Though all of these questions are very important to have answered ahead of your (re)design, you must also consider what happens after the fact: websites need to be updated on a regular basis, and the idea that just because you have a nice site, doesn’t mean that it’s going to start attracting customers. You must continue to make an impact with content writing, blogging, social media, and more.

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